Celebrating four years of Italian hospitality at TIFF, The House of Peroni Nastro Azzurro returns with a refreshed new design continuing to deliver unforgettable experiences for film lovers and beyond
Peroni Nastro Azzurro, the world’s number one premium Italian beer, is toasting its fourth consecutive year at the Toronto International Film Festival (TIFF) and the Festival’s landmark 50th edition. As TIFF’s official beer sponsor, the brand continues to honour its shared values with the Festival, championing emerging talent, craftsmanship, and creativity, while offering festival goers a taste of Italy through elevated, immersive experiences in the heart of Toronto.
New for 2025, The House of Peroni Nastro Azzurro (HOPNA)—the brand’s acclaimed global experiential platform—returns with a stylish look that transforms TIFF’s Festival Village at David Pecaut Square into a chic, lounge-like escape for film fans. Designed with the brand’s signature Peroni Nastro Azzurro blue palette, rich textures, and luxe fabrics, the reimagined space blends Italian style with the electric energy of the Festival. Over the years, HOPNA has become a must-visit destination, and this year’s elevated design takes the experience to a whole new level, pairing superior Italian taste with the glamour of cinema in an inviting, accessible setting.
“TIFF is an extraordinary celebration of global culture and talent, and this year’s 50th edition makes it even more special,” says Katie Wright, Head of Marketing at Asahi Canada. “We’re proud to bring a taste of Italy back to Toronto for the fourth year in a row, and to offer guests the chance to enjoy the superior taste of Peroni Nastro Azzurro in true Italian style.”
The House of Peroni Nastro Azzurro continues to bring the superior taste of Italy to TIFF with authentic, high-quality ingredients crafted in Italy. Guests can indulge in stylish, curated Italian aperitivo boards, expertly designed in partnership with International Celebrity Chef David Rocco, featuring flavours that transport you straight to the streets of Italy. Festival-goers will be able to try sample pours of Peroni Nastro Azzurro, Peroni Nastro Azzurro 0.0%, and Peroni Nastro Azzurro Stile Capri, perfectly paired with this bespoke menu.
New this year to celebrate TIFF’s 50th milestone, HOPNA will debut The Peroni Nastro Azzurro Aperitivo 50—a daily ritual from 5:00 – 7:00 p.m. featuring Peroni Nastro Azzurro cocktails alongside a selection of curated aperitivo, offered at a discounted price. All proceeds from this limited-time experience will support Every Story, a TIFF initiative dedicated to fostering diversity, equity, and inclusion for emerging talent in film.
Italian food offerings from David Rocco’s Bar Aperitivo menu in additional to Peroni Nastro Azzurro, Peroni Nastro Azzurro 0.0%, Peroni Nastro Azzurro Stile Capri, and Peroni Nastro Azzurro infusions will be available for purchase.
For the ultimate star-spotting experience at TIFF, nothing comes close to the Peroni Nastro Azzurro Red Carpet Terrazza inside HOPNA where fans can stand mere steps away from the world’s biggest names as they make their grand entrance on the carpet. With unbeatable front-row views and a buzzing atmosphere, visitors will feel every camera flash and hear every cheer up close—while enjoying Peroni Nastro Azzurro 0.0% sampling within the Terrazza—an exclusive space to celebrate the moment. Capacity is limited and entry is first-come, first-served during red carpet activity, so if you want the most coveted vantage point to TIFF’s top talent, this is your golden ticket.
Guests attending the House of Peroni Nastro Azzurro at David Pecaut Square will need to be 19+ years old, with photo identification, to gain entry to the activation.
The House of Peroni Nastro Azzurro:
Location: David Pecaut Square, 215 King St W, Toronto, ON M5V 3G2 - Across for the Royal Alexandra Theatre
Schedule:
Friday, September 5, from 2:00pm to 10pm
Saturday, September 6, from 12:00pm to 10:00pm
Sunday, September 7, from 12:00pm to 10:00pm
Monday, September 8, from 4:00pm to 10:00pm
Tuesday, September 9 from 4:00pm to 10:00pm
Wednesday, September 10 from 4:00pm to 10:00pm
Thursday, September 11 from 4:00pm to 10:00pm
Friday, September 12 from 4:00pm to 10:00pm
Saturday, September 13 from 12:00pm to 10:00pm
