Asahi Canada Privacy Policy

This privacy policy applies to our consumers, website visitors and app users. It describes the personal information we collect, use, disclose and store, and the reasons why. It also explains your rights with respect to your personal information.

By accessing or browsing our website, contacting us on social media, using any of the goods and services that we provide to you or otherwise providing your data to us (including when entering competitions or when attending our events or breweries), we presume that you have consented to the collection, use and disclosure of your personal information as described in this privacy policy.

 

1. How we collect your personal information

We collect personal information:

  • directly from you, when you provide it to us (e.g., on our app/website or when you request a service from us);
  • from third parties, where permitted by law or with your consent;
  • when you browse our website (e.g., using cookies or other tracking tools);
  • when you communicate with us by telephone, email, social media (such as Facebook), in person or by other means.

 

2. What personal information we collect and why

We only collect, use and communicate your personal information as authorized by applicable privacy laws. For example, we only use your personal information for the purposes for which we obtained your consent, or for other purposes where required or permitted by law.

The categories of personal information we collect, and the reasons why are as follows:

Categories of personal information

  • Name
  • E-mail address
  • Telephone number
  • Account information
  • Gender
  • Date of birth/age
  • Any information provided when you correspond with us, and updates to such information
  • Order details
  • Order history
  • Payment details
  • Delivery address
  • Delivery   requirements   and restrictions
  • Customer services information, such

Why we collect it

For user interactions, such as:

  • providing access to, and use of our website;
  • ensuring you are of legal drinking age in your province of residence;
  • responding to your inquiries;
  • providing our products or services to you;
  • sending  you  notifications  and updates related to your use of our services.          

For service management, such as:

  • enabling you to participate in our events, competitions and promotions;
  • customizing the user experience, such as storing your preferences;
  • delivering,   maintaining   and improving our services;
  • processing  your  orders  and payments, issuing receipts; 
  • providing you with technical support.

For analytical purposes, such as:

  • conducting   research   and development;
  • conducting  statistical  analysis, market research and planning for future marketing campaigns;
  • producing aggregated reports for internal  use. 

For business management purposes, such as:

  • ensuring  adequate  insurance coverage for our businesses;
  • ensuring  the  security  of  our facilities;
  • identifying  and  implementing business efficiencies.      

With your express consent, for promotional purposes such as:

  • conducting targeted advertising;
  • providing you with information about our products and services that may be of interest to you, including via newsletter;
  • understanding your preferences and experiences at venues selling our products (e.g., hotel, bar or restaurant).

 

Categories of personal information

  • Event photos
  • Event video footage
  • Photos taken at photo booths

Why we collect it
With your express consent, for event management purposes:

  • amplifying our events to a broader audience;
  • internal presentations, marketing and business development.

 

Categories of personal information

  • Geolocation information

Why we collect it

  • With your express consent, to enable certain  app  functionalities  such  as recognizing your location and notifying you of nearby bars.

 

Categories of personal information

  • Product recall
  • Quality complaint

Why we collect it

  • For health, safety and quality assurance purposes, such as product recalls and
  • customer complaints.

 

Categories of personal information

  • De-identified personal information

Why we collect it

  • To create internal presentations to measure results from digital campaigns and engagement with social channels.

 

 

3. Cookies

  1. Some pages on our website and mobile apps use cookies, which are small files placed on your internet browser when you visit our website, mobile apps or use our apps. We use cookies to offer you a more tailored experience, by understanding and remembering your browsing preferences.
  2. To learn more about the placed cookies or to review or modify your choices, please refer to our cookie banner here [NTD: insert link].
  3. Cookie list:

 

 

4. Disclosure of personal information

  1. We may disclose your personal information to other organizations such as service providers, for the purposes identified at section 2, or where permitted or required by law.

 

Third party category and what they do for us
 

Service providers (and their own service providers)

  • To operate our website and offer our products and services, we engage service providers who act on our behalf.
  • For example, we conduct business with service providers to:
  1. process payments;
  2. provide technical and support services;
  3. provide insurance;
  4. provide logistics support;
  5. provide cloud services;
  6. assist with marketing, advertising and promotional activities;
  7. improve and optimize our website and software apps.

Partners

  • Where necessary to provide our products or services, to operate our website or if we are otherwise required by law, we may need to communicate your personal information to our financial, legal or other advisors.

Courts, law enforcement and other public bodies

  • We may share your personal information where  required  or  permitted  by  law, regulation, court order, subpoena, valid demand or search warrant, or in response to an investigation or other lawful request.

 

5. Retention of personal information

We keep your personal information for no longer than necessary for the purposes for which the personal information is processed. The length of time we retain personal information for depends on the purposes for which we collect and use it or as required to comply with applicable laws and to establish, exercise or defend our legal rights.

 

6. Your rights

  1. You have the following rights with respect to the personal information we hold regarding you:
    • Access: You can request access to your personal information and obtain a copy of it.
    • Rectification: You can request that we correct errors or omissions regarding your personal information. If you demonstrate the inaccuracy, ambiguity or incompleteness of your personal information as found in our files, we will modify them. We will also rectify any personal information if its collection, disclosure or keeping is not authorized by law.
    • Withdraw consent: You can request to withdraw your consent to our use or disclosure of your personal information. Withdrawing your consent may mean that we are no longer able to respond to your request or provide you with the requested product or service. Otherwise, we will inform you of the consequences of your request in our response.
  2. If you would like further information or wish to exercise these rights, please contact personaldataprotection@eu.asahibeer.com.

 

7. Transfers of personal information

  1. We currently store personal information on our service provider’s servers in France, the United Kingdom, the United States of America and Quebec. It is possible that your personal information will be shared outside these countries, where privacy laws may differ. In this case, we take appropriate measures (e.g., contractual) to ensure that any third parties with whom we share your personal information process it in accordance with this privacy policy. While such information is outside of your country of residence, it is subject to the laws of the country in which it is held, and may be subject to disclosure to the governments, courts or law enforcement or regulatory agencies of such other country, pursuant to the laws of such country.

 

8. Security

  1. Asahi employs organizational and technical measures to protect personal information from loss, misuse, unavailability, and unauthorized access. Organizational measures include physical access controls to our premises, staff training and locking physical files in filing cabinets. Technical measures include use of encryption, passwords for access to our systems and use of anti-virus software. Asahi has taken steps to ensure that the only personnel, under a duty of confidentiality, who are granted access to your personal information are those with a business ‘need-to-know’.
  2. The transmission of information over the internet is not completely secure. As such, we cannot guarantee the security of your personal information transmitted to our website. If you have reasons to believe that your interaction with us is no longer secure (for example, if you think that the security or accuracy of the personal information you provided us has been compromised), please contact us immediately.

 

9. Third party websites

Our website, mobile apps and social media pages may, from time to time, contain links to websites operated by third parties including partner networks and our group companies. Please note that this privacy policy only applies to the personal information that we collect through our website, apps and social media pages or which we receive from third parties, and we are not responsible for the personal information processing practices of these third parties. Third party websites have their own terms and conditions and privacy policies, and you should read these carefully before you submit any personal information to these websites. We do not accept any responsibility or liability for the content of such third-party websites or third-party terms and conditions or policies.

 

10. Changes to our privacy policy

We may update our privacy policy from time to time. Any changes we make to our privacy policy in the future will be posted on our website and, where appropriate, notified to you by post or email. Please check back frequently to see any updates or changes to our privacy policy.

 

11. Further questions or making a complaint

  1. If you have any queries or complaints about our collection, use, disclosure or storage of your personal information, if you wish to exercise your rights or if you wish to stop receiving marketing communications,    please    contact    our    privacy    officer    at: personaldataprotection@eu.asahibeer.com.

 

This privacy policy is current as of October 10, 2025.