Fans can enjoy premium, Italian-inspired hospitality experiences in both Toronto and Montréal, with the Scuderia Ferrari HP show car on display in Toronto for the first time.
Ahead of the Formula 1 Pirelli Grand Prix du Canada in Montréal, more Canadian motorsport fans can experience the allure of Formula 1® through distinctly Italian hospitality experiences. In the second year as team partner of Scuderia Ferrari HP, Peroni Nastro Azzurro 0.0% will bring its signature style and passion to Toronto with the House of Peroni Nastro Azzurro 0.0% in the form of an Italian piazza-inspired concept, with the Scuderia Ferrari HP show car on display in the city for the first time. The House of Peroni Nastro Azzurro 0.0% will tap into the passion of the sport, offering a stylish experience to be enjoyed by the masses, bringing the sophistication and charm of Italy to the Yorkville neighbourhood.
“We’re thrilled to bring the charisma, passion and style that is emblematic of the Peroni Nastro Azzurro 0.0% to Toronto for the very first time”, said Katie Wright, Head of Marketing at Asahi Canada. “The House of Peroni Nastro Azzurro 0.0% is a celebration of the values that unite our brand to Scuderia Ferrari HP. Toronto is a vibrant city with a deep appreciation for both motorsport and unique, immersive experiences, making it the perfect setting for an experience that will provide Canadians with more access to the exclusive motorsport world than ever before.”
Over the first two weekends in June, visitors to the House of Peroni Nastro Azzurro 0.0% will have the opportunity to indulge in curated feature infusions highlighting the crisp, refreshing taste of Peroni Nastro Azzurro 0.0%. In honour of the Scuderia Ferrari HP drivers, Peroni Nastro Azzurro 0.0% has created two bespoke infusions, #44 and #16, channeling the passion and style of the partnership The Italian Way.
The House of Peroni Nastro Azzurro 0.0% will also offer an exclusive menu creating an authentic Italian culinary experience for consumers.
In addition, starting on June 2, 2025, consumers in both Toronto and Montreal will be able to participate in the Peroni Nastro Azzurro 0.0% Pitstop program - a curated guide highlighting the best places in Toronto and Montréal to enjoy Peroni Nastro Azzurro 0.0% and other exclusive offerings to celebrate race weekend the Italian way.
Guests attending the House of Peroni Nastro Azzurro 0.0% in Toronto need to be 19+ with proof of age to gain entry. For more information, location and timing for the House of Peroni Nastro Azzurro 0.0%, please visit HERE or follow @peroni_ca on Instagram.
The House of Peroni Nastro Azzurro 0.0%
Location: 131 Bloor St West
Timing:
Thursday, June 5 from 5 PM to 9 PM
Friday, June 6 from 3 PM to 9PM
Saturday, June 7 from 12 PM to 9 PM
Sunday, June 8 from 12 PM to 9 PM
Thursday, June 12 from 3 PM to 9 PM
Friday, June 13 from 3 PM to 9 PM
Saturday, June 14 from 12 PM to 9 PM
Sunday, June 15 from 12 PM to 9 PM
Website: HERE
Social Media: @peroni_ca #PeroniNastroAzzurro #SaluteTifosi
